Example: Hotel Room Profitability Analysis by Channel

With the emergence of multiple channels of distribution (both online & offline) for hotel room inventory, it is becoming increasingly important to measure profitability by channel on a room-by-room basis.

Are customers of your leading group tour operator distributor ordering the most room service? How do your two leading opaque online distributors compare in terms of sending you high quality guests who buy a lot of additional services? Are your Corporate A negotiated rate guests using their free breakfast coupons more than Corporate B guests? Which channel delivers the highest percentage of spa guests?

If you do not have the answers to these questions, you are not equipped with the right information to analyze profitability of your channels, and make smarter channel distribution decisions.

At Kinsight, we have created a research and analysis framework for this problem that helps you get answers to these questions fast, at a very efficient price point.  

This, in turn, helps you make distribution decisions that enable you to drive more business through your most profitable channels.